Iceland has been revealed as the cheapest UK supermarket to shop at as a vegan.
The retailer specialising in frozen foods offers vegan products costing from £1 ($1.31) to £3.50 with an average product cost of £2.25, according to new research by online price tracking website Alertr.co.uk.
Following the growing popularity of veganism and initiatives such as “Veganuary”, in which participants go vegan for the month of January, and “Meat Free Mondays” which encourages people not to eat meat once a week, supermarkets are cashing in.
Many grocery retailers are adapting their products to cater for a plant-based diet and offering more vegan options than ever before.
Online supermarket Ocado (OCDO.L) offers the best range for those following a plant-based diet with 6,109 vegan products, according to the research.
Although Iceland comes in as the cheapest, it offers the smallest range with only 46 vegan products to choose from.
The research looked at Asda, Morrison’s, Sainsbury’s, Tesco, Waitrose, Ocado, and Iceland to come up with the figures but budget supermarkets, such as Aldi and Lidl, were not included due to the inability to shop the full range of items online from those stores.
Andy Barr, co-founder of Alertr.co.uk said: “Whilst I am a big carnivore myself, I am all for the people making the efforts to lead a healthier lifestyle, and with the benefits of a plant-based diet evident to see, who am I to judge those cutting out meat and dairy?
“Those opting to lead a plant-based lifestyle have been subjected to some seriously unimaginative offerings from supermarkets and restaurants in the past, so it’s great to see supermarkets now offering vegans, as well as those looking to implement their eating habits, have a wider range of reasonably priced options.”