Worldwide Digital Ad Spending Forecast 2024: The Duopoly Reigns Worldwide, though TikTok and Mercado Libre Lead in Growth

Research and Markets

3 July 2024 at 4:12 am·2-min read

Company Logo

Ad Spend Growth

Dublin, July 03, 2024 (GLOBE NEWSWIRE) -- The "Worldwide Digital Ad Spending Forecast H2 2024 Update: Solid Growth Projected Across the Board for Most Formats, Channels and Publishers" report has been added to ResearchAndMarkets.com's offering.

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

The slight acceleration in ad spending growth forecast six months ago has come to pass, and we do not expect any bumps in the road for the remainder of 2024. Stability and measured optimism are the new status quo, and numerous digital ad publishers stand to benefit.

Key Question: What is the outlook for ad spending and revenues worldwide in 2024 and beyond?

Key Stat: Both digital and traditional ad spending will see improved YoY growth in 2024, per the forecasts. Going forward, total media ad spending growth will mostly exceed the modest rates of 2022 and 2023.

Key Report Features:

3 Exportable files for easy reading, analysis and sharing.
7 Charts: Reliable data in simple displays for presentations and quick decision making.

Key Topics Covered:

Total media ad spending will top $1 trillion worldwide next year
Traditional media ad spending is on track to be a net positive over time
Among formats and channels, display and retail media stand out
The duopoly reigns worldwide, though TikTok and Mercado Libre lead in growth
Media Gallery

Charts

Ad Spending Growth for Digital, Traditional, and Total Media Worldwide, 2022-2028 (% change)
Digital Ad Spending Worldwide, 2023-2028 (billions, % change, and % of total ad spending)
Digital and Total Ad Spending Growth Worldwide, by Region, 2024 (% change)
Traditional Media Ad Spending Worldwide, 2023-2028 (billions, % change, and % of total ad spending)
Digital Ad Spending Worldwide, by Format, 2024 (billions, % change, and % of digital ad spending)
Retail Media Ad Spending Worldwide, 2022-2028 (billions, % change, and % of total digital ad spending)
Top 10 Companies, Ranked by Digital Ad Revenue Growth Worldwide, 2024 (% change)

Companies Featured

TikTok
Mercado Libre

For more information about this report visit https://www.researchandmarkets.com/r/rx7i2

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Attachment

Ad Spend Growth

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

The Telegraph
What Labour has in store for your pension
The pensioner vote has been a key battleground in this election. One of the Conservatives’ key pledges was the introduction of the “triple lock plus”, a higher tax-free personal allowance for the retired.
Worcester News
"It wasn't a hygiene problem": Chinese takeaway goes from one to five stars
Chinese takeaway Chee Wei has been given a top hygiene rating after being handed a one star previously.
BuzzFeed
14 Times Disgruntled Employees Got Petty Revenge On Their Terrible Bosses In The Best Way
"She effectively shut down the store bakery for a week. It took not one, but two people to replace my 67-year-old mother. She never went back. The department manager was fired."
Fool.co.uk
Here’s a 75p penny stock that has the potential to almost triple!
Zaven Boyrazian looks at an up-and-coming natural resource penny stock that's potentially on track to thrive as demand for copper surges with EVs. The post Here’s a 75p penny stock that has the potential to almost triple! appeared first on The Motley Fool UK.
Fool.co.uk
£1, £2, £3, £4: what’s to stop the Rolls-Royce share price reaching £10?
After the stunning performance of the Rolls-Royce share price in the past 18 months, can it keep going? This writer looks at some potential scenarios. The post £1, £2, £3, £4: what’s to stop the Rolls-Royce share price reaching £10? appeared first on The Motley Fool UK.
The Telegraph
James Timpson knows the secret to making money – very happy staff
This article was first published in March
Reuters
China autos group 'strongly dissatisfied' with EU anti-subsidy tariffs
The China Association of Automobile Manufacturers (CAAM) is "strongly dissatisfied" with anti-subsidy tariffs proposed by the European Union, the industry group said in a statement on Saturday. Manufacturers had cooperated with the European Commission's investigation into Chinese subsidies, but the inquiry had ignored the facts and preselected results, CAAM said in a post on the Chinese messaging app WeChat. The EU imposed tariffs of up to 37.6% on imports of electric vehicles made in China from Friday, with a four-month window during which the tariffs are provisional with intensive talks expected between the two sides.
Reuters
BYD's steep EV discounting in Thailand sparks backlash, PM seeks assurances
Thailand's consumer protection agency has received about 70 complaints since initiating a probe into aggressive discounting by BYD dealers that has left some buyers feeling they overpaid for their Chinese electric vehicles. Prime Minister Srettha Thavisin told BYD Chief Executive Wang Chuanfu, who was in Thailand to mark the opening of its first Southeast Asian factory this week and paid a courtesy call to the premier on Friday, to better manage customer expectations about pricing and ensure local buyers were protected. Wang gave assurances that future pricing would be appropriate and affected customers would receive support, according to a government spokesman.
EADT
4,000 unsafe items set for eBay seized by Suffolk Trading Standards
Suffolk Trading Standards has seized thousands of unsafe products set to be sold on eBay.
Reuters Videos
China hints at targets in EV tariff battle
STORY: China has dropped some hints about how it could retaliate against EU tariffs on its electric vehicle exports. The Commerce Ministry said Friday it would hold a hearing to examine claims European brandy producers are selling into the country at below market rates. Officials have also referred to another probe into EU pork exports. Analysts say the targets were chosen to pressure Spain and France - which have been among the strongest backers of the new levies. Europe this week imposed import tariffs of up to 37.6% on China-made EVs. That will hit local brands like BYD, but also Chinese-made cars from western firms including Tesla. The tariffs are provisional, while Brussels conducts a probe in Beijing’s support for its carmakers. China has said both sides should stay at the negotiating table for now. Officials have said they don’t want another trade war, but will take all necessary steps to protect Chinese firms. Reports in state-backed media indicate other possible targets for retaliation. That could include dairy products and luxury cars. The EU tariffs have also divided opinion in Europe. German automakers have called for them to be scrapped, fearing they could be a target for Beijing’s response.
Reuters
North Sea oil producers urge Labour's Starmer for tax clarity
North Sea oil and gas producers urged Britain's incoming Prime Minister Keir Starmer to provide clarity on his election promise to increase tax on the sector, warning it could lead to a rapid decline in output and revenue. Starmer's Labour Party swept to power in a parliamentary election on Thursday, ending 14 years of Conservative government. David Whitehouse, Chief Executive of industry body Offshore Energies UK, said the sector and investors were deeply concerned over Labour's plans.
Business Insider
California put up its fast-food wage to $20. Its governor is adamant it's not causing employment to fall.
Critics of the legislation warned that the higher wages could lead to restaurants laying off some of their workers, or even closing down.
Business Insider
A self-employed Gen Zer shares why she isn't planning to go back to working for anyone else
Rachel Wells doesn't see herself ever working for an employer again, given the perks of being fully self-employed and trying different income streams.
The Guardian
Don’t call me a job blocker. We can’t all afford to retire
Letters: Readers respond to Mary Beard’s defence of Cambridge University’s mandatory retirement age
The Impartial Reporter
Employee wellbeing focus of Encirc's new mental health strategy
Encirc, a significant player in glass container design, manufacturing, and logistics solutions, has pledged to prioritise employee health and wellbeing.
Reuters
China steps up pressure with EU brandy probe hearing as EV tariffs begin
BEIJING (Reuters) -China announced the next step in its anti-dumping investigation into European brandy imports on Friday, ramping up tension on the day the European Commission's provisional tariffs on Chinese-made electric vehicles take effect. Ahead of the bloc confirming tariffs of up to 37.6% on Chinese-made EVs on Thursday, a commerce ministry spokesperson told a news conference that Brussels and Beijing should keep negotiating, but kept the prospect of retaliation was alive with a reference to another investigation into EU pork imports.
Reuters
OpenAI's internal AI details stolen in 2023 breach, NYT reports
The hacker lifted details from discussions in an online forum where employees talked about OpenAI's latest technologies, the report said, citing two people familiar with the incident. In May, 16 companies developing AI pledged at a global meeting to develop the technology safely at a time when regulators are scrambling to keep up with rapid innovation and emerging risks.
Reuters Videos
Africa in Business: Ruto, Rainbow and a roadshow
STORY: Here's what's been making the business headlines in sub-Saharan Africa this week.1. Kenya's President William Ruto spoke by phone to IMF chief Kristalina Georgieva in the days after he withdrew $2.7 billion in proposed tax hikes in response to deadly protests, two diplomatic sources have said.The sources, speaking on a condition of anonymity, did not provide details but said there was agreement among major donors that the IMF needed to show flexibility as Kenya looked to fill the gap caused by the finance bill's withdrawal.2. The World Bank has suspended Gabon's right to make loan and grant withdrawals from July, due to non-payment of outstanding obligations, a letter seen by Reuters showed on Wednesday (July 3).:: September 4, 2023Gabon, where a junta seized power in August last year, had overdue payments totalling around $17 million as of June 30, the letter said. A World Bank spokesperson said it was regrettable that an official letter had found its way into the media, and said they were confident authorities will "take steps to regularize the situation as soon as possible".3. South Africa's Rainbow Chicken is focused on keeping costs low as it begins life as a standalone company, its CEO said on Monday (July 1).The leading poultry firm has been spun off by parent company RCL Foods and listed on the Johannesburg Stock Exchange.The industry has been battling erratic electricity supplies in addition to South Africa's worst ever bird flu outbreak last year.4. Niger's junta has agreed to talks with Benin's government to help restore relations after a coup in Niger last year led to the border closing and a China-backed oil pipeline shutting down.:: August 17, 2023Authorities in both countries said no date had been decided for the meeting.5. And finally, Nigeria aims to host an oil and gas roadshow to woo back international energy companies that quit its onshore sector, a senior government official said on Monday.International oil companies including Shell and Exxon have exited its onshore fields to focus on deep offshore exploration.Oil firms have long complained about insecurity in the Niger Delta, pipeline vandalism and crude theft as well as recent oil legislation which overhauled fiscal terms in the sector.
Bloomberg
Oil Posts Weekly Gain as Hurricane, Stockpile Drop Extend Rally
(Bloomberg) -- Oil posted its fourth straight weekly advance, with declining US stockpiles and Hurricane Beryl extending crude’s early-summer rally.Most Read from BloombergBiden Narrows Gap With Trump in Swing States Despite Debate LossIran Elects President Who Wants to Revive Nuclear Talks With WestBiden’s Defiant Interview Unlikely to Calm Democratic NervesTrump Distances Bid From Second-Term Agenda Pushed by AlliesA $14 Billion Walmart Heir Joins Novogratz Urging Biden ExitWest Texas Intermed
CBC
B.C. company fined $290K after falling pallets killed worker
WorkSafeBC has fined a Richmond, B.C.-based packing company almost $300,000 after falling pallets struck and killed a worker.The incident occurred in December 2022 at a warehouse belonging to the Great Little Box Company (GLBC), which handles packaging for a wide range of industries from beauty to manufacturing to food and beverage. At the time, a forklift operator was taking down a row of six loaded pallets of boxes that reached over six metres high when he left to chat with a coworker, accordi

FTSE 100

FTSE 250

AIM

GBP/EUR

GBP/USD

Bitcoin GBP

CMC Crypto 200

S&P 500

DOW

CRUDE OIL

GOLD FUTURES

NIKKEI 225

HANG SENG

DAX

CAC 40

What the new Labour government means for your money

Worldwide Digital Ad Spending Forecast 2024: The Duopoly Reigns Worldwide, though TikTok and Mercado Libre Lead in Growth

Latest stories

What Labour has in store for your pension

"It wasn't a hygiene problem": Chinese takeaway goes from one to five stars

14 Times Disgruntled Employees Got Petty Revenge On Their Terrible Bosses In The Best Way

Here’s a 75p penny stock that has the potential to almost triple!

£1, £2, £3, £4: what’s to stop the Rolls-Royce share price reaching £10?

James Timpson knows the secret to making money – very happy staff

China autos group 'strongly dissatisfied' with EU anti-subsidy tariffs

BYD's steep EV discounting in Thailand sparks backlash, PM seeks assurances

4,000 unsafe items set for eBay seized by Suffolk Trading Standards

China hints at targets in EV tariff battle

North Sea oil producers urge Labour's Starmer for tax clarity

California put up its fast-food wage to $20. Its governor is adamant it's not causing employment to fall.

A self-employed Gen Zer shares why she isn't planning to go back to working for anyone else

Don’t call me a job blocker. We can’t all afford to retire

Employee wellbeing focus of Encirc's new mental health strategy

China steps up pressure with EU brandy probe hearing as EV tariffs begin

OpenAI's internal AI details stolen in 2023 breach, NYT reports

Africa in Business: Ruto, Rainbow and a roadshow

Oil Posts Weekly Gain as Hurricane, Stockpile Drop Extend Rally

B.C. company fined $290K after falling pallets killed worker