The founder of Superdry has said he does not care that the retailer is increasingly seen as a “dad brand”, as he prepares to take the the business private.
Shares in Superdry tanked by over 33 per cent following an announcement by the company that it would bid adieu to the public market as part of a scramble to stay alive.
Superdry's woes have kept mounting—big losses, a slew of CFO departures and a rapid decline in share price, which is down 82% year to date.