Apple rejected Meta's pursuit of AI partnership: BBG

Apple (AAPL) has reportedly rejected Meta's (META) attempts at forging a partnership. According to a Bloomberg report, the tech giant declined Meta's proposal to integrate its AI chatbot technology into Apple smartphones several months ago.

Yahoo Finance's Seana Smith and Brad Smith break down the details.

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This post was written by Angel Smith

Video transcript

Seems Apple is calling all the shots.

The iPhone maker reportedly rejecting Meta's advances to integrate a I chat bots into its smart smartphones months ago, according to a Bloomberg report.

Now the pair have not been in discussions about an A I partnership since March, according to people familiar with the matter.

This is noteworthy because Apple has recently come out at its own WW DC and said exactly how generative a I was gonna play a role in the next iteration of smartphones that it brings to market, or at least in the operating system, for the most updated smartphones where we're looking out to the 15 and above, essentially going to have those capabilities.

So this is once again another instance where meta platforms and back years before the decade before Facebook was trying to make sure that it didn't miss out on the wave of being able to tap into install bases.

And that's where it got into the sharing of data practises, yada, yada, yada that came forward, Um, and they never updated that over time.

So, uh, this is another instance where they're trying not to miss out on the install base and the potential for generative A I or its software.

Yeah, And you can argue that this is a potentially a huge missed opportunity here from meta.

When you talk about the size of the install base, what exactly that could have done here to their business.

So the fact that is it sounds like they did hold talks, although that was extremely early when Apple had been holding talks with a number of companies to explore some of that integration within their models, Uh, with their devices here.

So again, the fact that hey, it doesn't turn out or doesn't seem to be true, we're not going to see a partnership here, at least for now.

I also wouldn't rule out, though, maybe some partnership down the line.

What exactly that looks like, obviously, is up to anyone's guess.

But it would make sense, given some of the technology data that Meta has with its A i sys systems.

Maybe down the road could make sense here for Apple.

Never know