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Web tool 'Shitemove' vows to make estate agent ads 'more truthful'

Hannah Uttley
Words like ‘bijou’ and ‘cosy’ can mean something else entirely when dealine with estate agents (Henrik Sorensen via Getty)

‘Vibrant’, ‘bijou’ and ‘up and coming’; we’re all familiar with the kind of words used by estate agents to flog their properties – when in fact they are masquerading as something else entirely.

Well now there’s an internet plugin available to decipher what property agents are really trying to tell you.

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Shitemove (no points for working out what this was inspired by), is a web tool created by Liam Butler, which allows house hunters to translate property listings into more truthful representations.

The plugin is available through Google Chrome and Firefox, and as Butler explains “will take words such as ‘stunning’ and ‘stylish’ and replace them with words like ‘passable’ and ‘tacky’.”

Shitemove works on Foxtons, Gumtree, OpenRent, Prime Location, Right Move and Zoopla.

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These are some of the best examples Butler has discovered when testing the plugin. Unsurprisingly, he says, it works most effectively on properties listed in London.